Meet the user wherever they are. By approaching user needs mobile first we are able to create simple and delightful experiences on all device types.

Make the user feel like we know who they are. All content is relevant to them and their activity on Rocket Lawyer.

The experience should feel clean and simple. It should only surface information and actions on an as-needed basis.

Surprise the user and make them smile. Whether that's by making something unexpectedly easy or celebrating an accomplishment, no project is truly complete without having done this.

Always provide a path forward. This means that our user should always have something to do or an action to take. If taking that action results in an error, guide the user in a friendly way to correct it.

Rocket Lawyer responds quickly no matter what device the user is on.

The experience should feel like it's all happening in one space.

Design and build for the future.

Tracking all user actions and activity, and asking them for insights through user testing, we’ll optimize the experience based on that information.